Tuesday, January 6, 2015
11:00am – 12:30pm
El Barrio



Our favorite time of the year is upon us! Enjoy live camels, colorful puppets, parrandas, music, and dancing on this magical day. This year, we celebrate the founder of the Three Kings Day Parade and former director of El Museo del Barrio, Jack Agüeros (Sept. 2, 1934 – May 4, 2014), who recently passed away this spring. The parade route begins at 106th Street and Lexington Avenue and ends at 115th Street and Park Avenue. After the parade, join us at El Museo for some live music by Pablo Mayor and friends, and free admission to Las Galerías.

Nuestra temporada favorita está aquí! ¡Celebra este día mágico con nosotros, y disfruta de camellos, títeres coloridos, parranda, música y baile. Este año honoramos al fundador del desfile de los Tres Reyes y antiguo director de El Museo del Barrio, Jack Agüeros (Sept. 2,1934 – Mayo 4, 2014). El desfile comienza en la calle 106 y Lexington Ave. y termina en la 115 calle y la Park Ave. Después del desfile, te invitamos a El Museo adonde habrá música en vivo por Pablo Mayor y amigos, asi como entrada gratuita a Las Galerías.

For nearly 40 years, El Museo has hosted the Three Kings Day Parade. School groups, community members, local businesses, and families are encouraged to participate.


11:00am–12:30pm, El Barrio
Parade begins at 106th St. and Lexington Ave. and ends at 115th St. and Park Ave.
El desfile comienza en la calle 106 y Avenida Lexington y termina en la calle 115 y Avenida Park.

12:00pm–1:00pm, La Marqueta
Celebrate the end of the parade with traditional Puerto Rican music and food. Sponsored by Speaker Melissa Mark-Viverito, La Marqueta Retoña, Acacia Network, and the New York City Economic Development Corporation.
Celebra el fin del desfile con música y comida tradicional de Puerto Rico. Patrocinado por la Concejal Melissa Mark-Viverito, La Marqueta Retoña, Acacia Network, y la Corporación para el Desarrollo Económico de la Ciudad de Nueva York.

1:00pm–2:00pm, El Museo
The festivities continue at El Museo with live music by Pablo Mayor and friends, and free admission to Las Galerías.
La celebración continúa en El Museo con música en vivo por Pablo Mayor y amigos, así como entrada gratuita a Las Galerías. 


These amazing individuals, chosen by community members from our Steering Committee, have demonstrated meaningful service and commitment to El Barrio and Latino communities throughout New York City. To view our parade honorees, click here!

Annette A. Aguilar and StringBeans
Multi-percussionist, Bandleader, Producer, and Educator, Annette A. Aguilar has performed, toured and shared the stage with artists such as Stevie Wonder, Darlene Love, Tito Puente, The Grateful Dead and many more. In 1992, she formed Annette A. Aguilar & StringBeans, a Latino-Brazilian jazz band.

For more information, visit www.aguilarstringbeans.com.

BombaYo emerges from the streets and schoolyards of the Bronx, where salsa and hip-hop were born. Under the direction of Jose L.Ortiz, aka Dr.Drum, and Melinda Gonzalez, BombaYo’s young people bring new energy to a centuries-old Afro Puerto Rican music and dance tradition.

For more information, visit

Los Pleneros de la 21
Los Pleneros de la 21 is the premier Afro-Puerto Rican Bomba and Plena ensemble based in the United States. Consisting of three generations, together, they fuse “down home” Afro-Puerto Rican traditions with contemporary and urban sounds to showcase the versatility and complexities of the Latino experience in the United States.

For more information, visit


Throughout the year SUPER SÁBADO showcases traditions, cultural expressions, and the latest in Latino art. Celebrate las fiestas with El Museo! Our Super Holiday inspired activities include crown-making, a lively parranda sing-along, and a concert by the inspiring music of El Sistema.
Learn More >


Teach your students more about Three Kings! Teachers and educators are encouraged to utilize our Resource Guides in the classroom, and engage students in a fun learning exercise. For the Three Kings Resource Guide, click here.


Plan a group visit and learn about the traditions of this festive holiday which celebrates the story of the three wise men. Participants are introduced to the art and music associated with this celebration, such as costumes and giant puppets from the East Harlem’s annual parade and DivEdCo posters from Puerto Rico. Visits are available starting December 2, 2014  through January 28, 2015.


Three Kings Day would not be complete without musica! Our amazing staff has compiled a list of songs sure to make your fiesta a hit. Join the fun, and share with us your favorite holiday song on Facebook.
Three Kings Day Soundtrack >

Join us in the spirit of wellness as we have compiled a list of healthy recipes of our favorite holiday meals and treats.
For recipes, click here.


More than 5,000 people participate in our Three Kings Day Parade each year! Our volunteers accompany school groups along the route, distribute crowns to parade participants during the parade, and engage with children, families, and our general audience throughout the parade route.

To volunteer for 3k2015 kindly email  volunteers@elmuseo.org.


El Museo thanks the following Steering Committee Members for their tireless efforts and steadfast dedication to this year’s Three Kings Day celebration: Diana Ayala, Office of NYC Council Member Melissa Mark-Viverito; Leenda Bonilla Roman Pagan, Artist/Art Administrator; Jason Cruz, Office of Assemblyman Robert Rodriguez; Roberto G. Lebron, Office of the Attorney General Eric T. Schneiderman; Christine Licata, Casita Maria, Inc.; Alberto Minotta, ProyectoBBRAVO; Eric Rivera, Office of Senator Jose M. Serrano; Johnny Rivera, Harlem RBI; Alicia Rodriguez, Institute for the Puerto Rican/Hispanic Elderly, Inc.; Joe Rogers, Jr., Total Equity Now; Nina Saxon, Office of New York City Comptroller Scott M. Stringer; Taina Traverso, Taina Touch Enterprize, Inc.; Carmen Vasquez, Institute For Civic Leadership; and Danielle Weisbrot, Boys & Girls Harbor, Inc.


The 38th Annual Three Kings’ Day Parade is possible thanks to the generous support of RBC Capital MarketsTwentieth Century Fox Home EntertainmentThe Good Neighbor ProgramThe New York YankeesConEdisonEmblemHealthMount Sinai Health SystemTahl Propp/Manhattan North ManagementInca Kola and Harlem RBI.

Media sponsorship provided by WXTV UnivisionUniMas Nueva YorkUnivision Radio (X96.3 and Wado1280).

With the support of public funds provided by the Manhattan Borough President, Gale Brewer, and the New York City Department of Parks & Recreation.

El Museo del Barrio’s Education & Public Programs are made possible by the Target Corporation, Altman Foundation, Rothschild Foundation, Wells Fargo Foundation, Keith Haring Foundation, ConEdison, and The Cowles Charitable Trust.

El Museo del Barrio is proud to receive support from the Ford Foundation and the Carmen Ana and Joseph Unanue Foundation.