For over three decades, El Museo has distinguished itself as the leading institution in New York City that celebrates and promotes the Three Kings Day tradition. The parade has brought the spirit of the holidays to el Barrio and thousands of children, parents, teachers, artists, political and community leaders, and residents. Each year, El Museo’s dynamic parade, led by the Three Kings, winds through the streets of El Barrio including lively music, colorful costumes, animals, floats, and thousands of students and community members as participants.
Pre-registered groups must check in at the check-in points located on 106th Street between Fifth and Madison Avenues. (Note: no on-site registration will be accepted)
10:00am – 10:30am Check-in for parade marchers who have received a Confirmation Form
10:30am Parade begins
PARADE LINE UP
Line-up will be directed by El Museo staff and is subject to change at the discretion of El Museo and security personnel.
PARKING & BUSES
9:30am – 10:00am School buses must DROP OFF students and teachers on 106th Street, between Fifth Avenue and Park Avenue. Please review the map provided for the parade layout. Teachers are responsible for making arrangements with bus drivers regarding the drop off and pick up locations. Following the parade’s conclusion at El Museo, the designated PICK UP area for student groups is on Madison Avenue between 104th and 105th Streets.
PUBLIC PARKING LOCATION
Buses WILL be allowed to park along the north side of 106th Street, between Fifth Avenue and Park Avenue. Parking is based on availability (first come, first serve) and is subject to change at the discretion of police and security officials. .
Participants marching in the parade may bring banners and/or artwork to represent their respective school or organization and marchers are encouraged to dress in costumes reflecting the Three Kings story (Example: the Three Kings, shepherds, camels, sheep, etc.).
WHAT TO BRING
Please use the Educators Resource Guide to help guide children make their own Three Kings Day musical instruments.
Be advised – The parade is an outdoor event and all participants must be dressed appropriately for winter weather. FOOT and HAND WARMERS are highly recommended.
AFTER PARADE - GIFT DISTRIBUTION
Children’s gift distribution will take place at El Museo’s Patio (courtyard). ONLY registered participants marching in parade are eligible to receive gifts. Gifts will ONLY be presented to children who are present. El Museo staff and volunteers will direct groups to appropriate age areas.
There are no lunch facilities for the parade. All groups should plan to leave their lunches on their buses and eat lunch after the program. There are local delis and restaurants in the immediate vicinity that serve sandwiches, soups, and hot meals. A list of local eateries will be provided in the group confirmation package. We advise you to call eateries in advance for hours and group accommodations.